At the 2024 World Travel Awards ceremony in Berlin on Wednesday, Athens was named Europe’s Leading City-break Destination. The prestigious award was received by Ioannis Georgizas, CEO of the Company of Development and Tourism Promotion of the Municipality of Athens (EATA).
According to amna.gr, Athens’ distinction at the 31st World Travel Awards seals the long-term strategy and efforts of the Municipality of Athens through the “This is Athens” program over the past decade for the city’s sustainable tourism development.
This is achieved through its promotion and recognition as a competitive city-break tourist destination, attracting visitors 12 months of the year. In 2023, Athens achieved a new record in international arrivals, surpassing 7 million visitors.
One of the top tourism expos in Europe, ITB Berlin, is being held his week (March 5-7), and Athens is participating with a dedicated space at the Greek National Tourism Organization’s booth.
Source: amna.gr
