After being introduced to Australian beauty salons nine years ago, the Greek skincare brand Juliette Armand is steadily increasing, both as a professional salon, as well as a retail brand. Their huge success internationally began in 1992, continuously expanding their presence in more than 40 countries around the world.
Discovered nine years ago by an entrepreneur with a passion for skincare, the brand is known for offering results driven, affordable, and cruelty-free products.
Since Freda Christoforou acquired the business, making Sydney the Head office of Juliette Armand in March 2023, her focus has been on enhancing customer service and the brand’s digital presence, with a strong emphasis on training. She said that from the minute she took over, she was drawn in by the brands “compelling philosophy and rich history.”
“The fact that it originated as a Greek family-run skincare business with over three decades of establishment and is currently distributed in 42 countries globally resonated with me, given my Greek background,” Freda told The Greek Herald.
“This prompted my desire to not only embrace the brand, but also elevate it to new heights, unlocking its full potential.
“The feedback from those who have sampled the skincare products has also been consistently positive, with individuals expressing an immediate affinity for the brand. This positive reception fuels my belief in the brand’s capacity to thrive and flourish.”
Some of Freda’s favourite products which she loves to incorporate into her daily and weekly skincare routine include the Elements Hydra Cleansing Milk, the Hyaluronic Acid Serum, the Vitamin B Serum, the Vitality Dry Oil and Nourishing Cream, the Skin Boosters Opsis Eye Gel, the Cacao Exfoliating Cream, and the Hydrating Mask.
“This curated combination of Juliette Armand products has become an integral part of my skincare ritual, contributing to the overall well-being and vibrancy of my skin,” Freda said.
While actively seeking an anti-aging skincare solution in her 40s, Freda discovered the “exceptional products” Juliette Armand offers.
“The immediate effects on my skin were striking—hydration, plumpness, and a radiant glow were instantly noticeable,” she said.
“The positive comments I received further affirmed the transformative impact of these products.”
With a background in marketing and IT distribution, Freda said she decided to take over Juliette Armand as she believed in its potential.
“Having previously engaged in sales agent work for Juliette Armand several years ago, I forged connections with the owners and captivated by the brand’s essence, expressed my interest in acquiring the business,” she said.
“This venture is not merely a business transaction, but a heartfelt pursuit born out of genuine admiration for the brand’s quality and ethos.”
Freda added that what captivated her even more was the brand’s “uniqueness.”
“Not being available in every salon adds an exclusivity that I find intriguing,” she said.
Juliette Armand has an extensive range of luxurious products and are consistently testing and researching in their own laboratory in Athens, for the next new ingredient and combination, to further enhance their already popular skincare ranges.
Boasting an extensive range of professional salon facial and body protocols, as well as retail products covering three ranges, Elements Cosmeceutical, Skin Boosters (the alternative to plastic surgery), and Ameson Medical Aesthetic Skin Care (Mesotherapy and Chemical Exfoliation). Each individual facial and body product holds an array of ingredients for every skin concern or condition. Topped with their own patented active ingredients and a diverse delivery system to pinpoint the individual cells which need repairing, through Cosmetic Drone technology and hydrating and plumping the skin with Cross linked Hyaluronic Acid. All products are dermatologically tested and allergen free. With no Parabens, SLS or Propylene Glycol. Not tested on animals.
“The Juliette Armand distributor is now ready to embark on the journey to build brand awareness for Juliette Armand in Australia and New Zealand, I am excited about the prospect of introducing more salons and individuals to the exceptional qualities that make this brand stand out,” Freda said.
“The Australian market is very important to us as we continue to grow the brand here.
“Additionally, we are preparing for the launch of dedicated websites in New Zealand, with the goal of expanding both our B2B and B2C customer bases.
“This strategic approach aligns seamlessly with our commitment to continuous improvement and expansion within the beauty and skincare industry.”
You can purchase Juliette Armand’s products at: juliettearmand.com.au If you would like a complimentary skincare analysis emailed to you. Complete the questionnaire at: https://juliettearmand.com.au/juliette-armand-skin-assessment/
