Fifteen Greek hotels have been recognised in the prestigious 2025 Forbes Travel Guide Star Awards, celebrating excellence in luxury hospitality across categories including five-star, four-star, and recommended distinctions.
Leading destinations such as Athens, Mykonos, and Santorini feature prominently, with standout properties including the Four Seasons Astir Palace Hotel Athens, Grace Hotel Santorini, and several members of the Myconian Collection.
A notable newcomer is the Mandarin Oriental Costa Navarino, now placed among Europe’s most iconic luxury stays.
The awards also highlight three key trends transforming luxury travel: the expansion of luxury into emerging destinations like Costa Navarino and Vietnam; a growing emphasis on authenticity through local culture and design; and the prioritisation of wellness, with health-focused experiences becoming central across all star categories.
High-end collaborations—like Atlantis The Royal’s partnership with Louis Vuitton—also underscore a shift toward experiential, curated luxury.
Forbes’ 2025 list spans 2,187 honourees in 90 countries, reflecting a global move toward meaningful, immersive travel experiences.
Source: tornosnews.gr