By Nikita Chronis
Laetitia Greco is a presenter, film critic, model, and content creator. Recently, she placed as the runner-up in the 2024 Miss Universe Australia competition. With her wit, intelligence, and proud Greek-Italian heritage, Laetitia has built a platform that extends beyond her passion for cinema.
She uses her voice to advocate for social causes within Australia and internationally. In a recent interview, she offered a glimpse into her background, career and future goals.
A Greek-Italian upbringing:
Laetitia grew up in a close-knit Greek-Italian family, based in Melbourne. Her cultural heritage played a big role in shaping who she is today.
“I’m very family-oriented, and I truly value connection, especially when it comes to getting together with my cousins and family, often over food,” she shared.
One of her earliest film memories was visiting the set of Scooby-Doo in Queensland, where her father, Sam Greco (former World Champion kickboxer), played ‘Zarkos’.
“Being on set was life-changing, and from then on, I knew I loved the world of cinema,” she explained.
A career in film and presenting:
Laetitia’s professional journey in the film industry began with an internship at Roadshow Films during her third year of university. This quickly turned into a full-time job where she worked on major blockbuster releases including Joker and IT: Chapter II. When her colleague fell ill at the Melbourne premiere of The Dry, Laetitia was given just half an hour to prepare for her first-ever red-carpet interview.
“The buzz I felt was like nothing else, and I knew right then that presenting was what I wanted to pursue,” she said.
Alongside her full-time role in the film industry, she also runs her own film channel, @ThatAussieFilmChick, where she shares reviews, celebrity gossip, and her passion for movies.
Miss Universe Australia: A transformative journey
Laetitia took a bold step by competing in Miss Universe Australia, despite having no prior pageant experience.
“I admired what past contestants had achieved and saw it as a once-in-a-lifetime opportunity to build my brand and drive meaningful change,” she explained.
Her journey began with the State Finals in March, where she modeled for leading beauty and fashion brands while raising $35,000 for ToyBox Australia and Camp Quality. After progressing through to Nationals, she embarked on an international photoshoot, learned how to walk the runway and answer on-stage questions, and continued her fundraising.
“The most rewarding part was the immense personal growth. I was pushed beyond my comfort zone and came out stronger and more resilient. But the connections I made with other intelligent women were just
as invaluable,” she said.
Advocating for social change:
During the Miss Universe competition, she used her platform to speak out about gender bias and the ongoing fight for women’s equality.
“Women have been battling for over a century, and yet we still see gaps. I’ve personally experienced sexism in my career, and it’s important that women speak up and know their worth,” she said, recalling how a former boss advised her to dye her hair darker to be taken seriously.
These challenges fueled her determination to continue advocating for change.
Looking ahead:
Laetitia is currently working on the release of Disney’s Mufasa: The Lion King in December and plans to continue expanding her career as a presenter. She dreams of covering prestigious events like the Cannes Film Festival and the Academy Awards, while taking her film channel to new heights.
On a personal note, she is planning a trip to Europe next year to reconnect with her Greek and Italian heritage.
“I can’t wait to immerse myself in the culture of Greece and Italy again. It feels like coming full circle,” she said.
With her passion, drive, and resilience, Laetitia is set for an exciting future, and her journey will undoubtedly inspire many along the way.
