Regional and multicultural media left in the lurch amid government’s broken promises

·

Regional and multicultural media in Australia have been left in the lurch amid broken promises by governments and a failure to meet pre-election commitments.

Tony Kendall, the managing director of the nation’s largest regional publisher Australian Community Media (ACM), told The Sydney Morning Herald (SMH) that despite extensive lobbying, the company has been “significantly impacted” by an “unprecedented reduction” in federal government advertising spend.

With rising printing costs adding to ACM’s headaches, the company closed a number of regional titles in April.

According to the SMH, federal advertising spend hit a record high of $239.6 million in 2021-22. Of that figure, $15 million, or 6 per cent, was spent in the press category.

Mr Kendall said revenue for regional media from state governments has also been drying up.

In NSW, Premier Chris Minns said a Labor government would commit $3 million annually towards regional newspaper advertising. Mr Kendall said none of that funding has “come through at this stage.”

Independent multicultural media in NSW are in a similar situation as they continue to call on the state government to meet their pre-election commitments.

In March this year, the NSW Minister for Multiculturalism Steve Kamper announced NSW Labor would review the state government’s advertising practices to ensure the role of the independent multicultural media is elevated and supported.

NSW Minister for Multiculturalism Steve Kamper.

The review would include things such as auditing how much has been spent on multicultural advertising and where it was spent; and reducing the use of consultants and other ‘intermediary’ agencies to increase the share of spend reaching local multicultural media.

With NSW Labor now in government for over 100 days, no such review into advertising practices has been announced by the state government as yet.

Dimitra Skalkos, Publisher of The Greek Herald and member of Independent Multicultural Media Australia (IMMA), said they will continue to lobby the NSW government for a fair share in advertising spend and to ensure media dollars actually go towards supporting independent multicultural media.

“Our platforms continue to deliver government messages or announcements relevant to our communities using our resources with reduced support being provided in return,” Ms Skalkos said.

“For years now, government messaging has been pushed through government departments and language services – not always in a timely matter – rather than providing direct financial support to independent multicultural media to continue to provide their own in-language information.

Whilst we welcomed the NSW Labor government’s announcement of a review into advertising spend, we now call on them to follow through with their pre-election commitment.”

In a statement to the SMH, a NSW government spokesperson said it remains committed to safeguarding regional and community media, adding it plays a critical role in its efforts to provide important information to communities across the state.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

How Maih Porfyri’s career pivot took her from fashion to the Paralympics

Maih Porfyri had only been in her job for a few months before she was whisked away on a trip to Paris to cover the Paralympic Games.

My partner doesn’t speak Greek – Can we still raise bilingual kids?

You can absolutely raise bilingual children, even if only one parent speaks Greek. Across the world, countless families do so successfully.

Joint bank accounts: Who gets the money?

All people named in a joint account are privy to the money by Law. Most of us have opened accounts at various bank branches.

Vergina considered among the world’s most mysterious destinations

Featured alongside global wonders, Vergina earns its place through a mystery that has eluded scholars for centuries.

Gender in Modern Greek: Dr Angeliki Alvanoudi to give online seminar

The aim of the seminar is to examine the role of Greek gendered terms in sustaining social gender ideologies that reinforce sexism.

You May Also Like

Multiculturalism Minister Geoff Lee sends special Christmas message to Greek community

Minister for Multiculturalism Dr Geoff Lee has sent a special Christmas message to Australia's Greek community, expressing thanks for their collaboration and support throughout 2020.

Emily Bobis wins in the Commonwealth Bank Young Hero Awards

Emily Bobis has won 'Startup of the Year' for her Road Intelligence software company at the Commonwealth Bank Young Hero Awards.

Everything Greeks abroad must know about registering land in Greece by November 30

Tension is mounting among the Greek diaspora in Australia as the final deadline of November 30 looms to register property.