Regional and multicultural media left in the lurch amid government’s broken promises

·

Regional and multicultural media in Australia have been left in the lurch amid broken promises by governments and a failure to meet pre-election commitments.

Tony Kendall, the managing director of the nation’s largest regional publisher Australian Community Media (ACM), told The Sydney Morning Herald (SMH) that despite extensive lobbying, the company has been “significantly impacted” by an “unprecedented reduction” in federal government advertising spend.

With rising printing costs adding to ACM’s headaches, the company closed a number of regional titles in April.

According to the SMH, federal advertising spend hit a record high of $239.6 million in 2021-22. Of that figure, $15 million, or 6 per cent, was spent in the press category.

Mr Kendall said revenue for regional media from state governments has also been drying up.

In NSW, Premier Chris Minns said a Labor government would commit $3 million annually towards regional newspaper advertising. Mr Kendall said none of that funding has “come through at this stage.”

Independent multicultural media in NSW are in a similar situation as they continue to call on the state government to meet their pre-election commitments.

In March this year, the NSW Minister for Multiculturalism Steve Kamper announced NSW Labor would review the state government’s advertising practices to ensure the role of the independent multicultural media is elevated and supported.

NSW Minister for Multiculturalism Steve Kamper.

The review would include things such as auditing how much has been spent on multicultural advertising and where it was spent; and reducing the use of consultants and other ‘intermediary’ agencies to increase the share of spend reaching local multicultural media.

With NSW Labor now in government for over 100 days, no such review into advertising practices has been announced by the state government as yet.

Dimitra Skalkos, Publisher of The Greek Herald and member of Independent Multicultural Media Australia (IMMA), said they will continue to lobby the NSW government for a fair share in advertising spend and to ensure media dollars actually go towards supporting independent multicultural media.

“Our platforms continue to deliver government messages or announcements relevant to our communities using our resources with reduced support being provided in return,” Ms Skalkos said.

“For years now, government messaging has been pushed through government departments and language services – not always in a timely matter – rather than providing direct financial support to independent multicultural media to continue to provide their own in-language information.

Whilst we welcomed the NSW Labor government’s announcement of a review into advertising spend, we now call on them to follow through with their pre-election commitment.”

In a statement to the SMH, a NSW government spokesperson said it remains committed to safeguarding regional and community media, adding it plays a critical role in its efforts to provide important information to communities across the state.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

30 years of the Greek Film Festival: From humble beginnings to national success

Celebrating 30 years of the Greek Film Festival, Chair Nia Karteris reflects on its journey from humble beginnings to a national milestone.

St George Basketball celebrates historic Senior Presentation Night

St George Basketball Association marked a major milestone with its Senior Presentation Night, held for the first time as a stand-alone event.

‘Anoixi’ taverna night unites Greek youth in celebration of culture and community

GO Youth NSW hosted a successful taverna night on Saturday, 27 September, as the Greek Australian community came together for Anoixi.

Hellenic Lyceum of Sydney to honour unsung Greek heroines of WWII

The Hellenic Lyceum of Sydney will host a special commemoration this month, shining a light on the Greek heroines of the Resistance.

Meet us in Greece: Is the hassle worth planning a Greek destination wedding?

From the moment we got engaged, we’ve been planning our Greek summer wedding. Getting married overseas can sound like a logistical headache.

You May Also Like

Nelly’s: World-renowned Greek photographer

Nelly's was a Greek female photographer whose pictures helped shaped the visual image of Greece in the Western mind.

Greece climbs to top 10 in medal rankings at European Championships

Following on Antigoni Ntrismpioti and Miltiadis Tentoglou, Greece has continued to climb in the rankings at the European Championships

‘It’s world class’: Why expat Jake Kantilaftas was lured home to South Australia

30-year-old investment manager, Jake Kantilaftas, has been lured back to South Australia along with many other expats.