Victorian Labor and Liberal parties vow to support multicultural media

·

Victorian Premier Daniel Andrews announced on Tuesday that if re-elected his government will increase the department and agency advertising expenditure allocated to multicultural media and communications from 5 percent to 15 percent.

Mr Andrews said that as the state comes out of “COVID exceptionalism,” it’s time for the government to further support multicultural media.

“We think this [the 15 percent increase] is exactly the way to make sure that you’ve got the revenue that you need to thrive, to keep telling the story, to keep being a trusted voice, to keep making sure that everyone is getting the information they need to participate, to be part of this brilliant multiculturalism that defines us,” Mr Andrews added.

The Victorian Premier also announced a further $1.5 million for grants multicultural media will be able to apply for.

This comes as the Victorian Liberal Party also announced today it will increase state government department and agency advertising expenditure for multicultural media from 5 percent to 12 percent in the first year, and then 10 percent for the remainder of the term.

The initial 12 percent will assist culturally and linguistically diverse (CALD) media outlets, including new and emerging communities, with the increased costs and challenges associated with providing their service.

Each Department will have designated CALD media units to ensure the advertising allocation is exclusively within CALD media.

“This commitment will ensure our multicultural communities remain engaged with the broader community and provide them with the knowledge to participate fully in local activities,” Leader of the Liberal Party, Matt Guy, said.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Acclaimed Greek film ‘Stelios’ to have Australian premiere in April

The Greek Festival of Sydney has announced the Australian premiere of the highly anticipated Greek film 'Stelios' on April 23, 2025.

Oakleigh Grammar inducts its 2025 student leaders

Oakleigh Grammar in Melbourne has inducted its 2025 School leaders from the Junior, Middle and Senior Schools.

SA Full Court ends dispute over teacher Dimosthenis Kourlas’ registration denial

The Supreme Court of South Australia’s Full Court has ruled on a dispute involving teaching graduate Dimosthenis Dillon Kourlas.

Peter V’landys urges Donald Trump to attend NRL Las Vegas showcase

NRL chief Peter V’landys has publicly invited US President Donald Trump to attend rugby league’s season-opening event in Las Vegas.

South Melbourne FC announces Directed as Major Sponsor in landmark partnership

Directed is the major sponsor of South Melbourne FC, aligning two organisations driven by innovation and a sense of community.

You May Also Like

Remaining tourists stranded from Thomas Cook bankruptcy will be repatriated soon

The repatriation of the 50,000 tourists stranded at 13 different locations in Greece following the bankruptcy of travel agency Thomas Cook will be completed...

Travel + Leisure Magazine announces top 10 resorts in Greece

Travel + Leisure magazine recently revealed the “10 Best Resorts in Greece” for 2022, as voted by its readers.

The Kalavryta Holocaust: One of the darkest days in modern Greek history

The Kalavryta massacre remains one of the darkest days in modern Greek history.