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Greece to boost tourism cooperation with Bulgaria as a “joint tourist destination” for distant markets

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Bulgaria and Greece have commenced work on a joint presentation of the two countries as a tourist destination on distant markets, starting with the US. The news came at a joint news conference of Tourism Ministers Nikolina Angelkova of Bulgaria and Haris Theoharis of Greece on Friday. Other discussed markets included China, Japan, and South Korea.

During Theoharis’ working visit to Sofia on Friday, he and Angelkova also signed a programme for joint actions in tourism in the 2020-2022 period.

Angelkova elaborated that details regarding the joint product of Bulgaria and Greece will be discussed by a working group of experts. “We will begin with cultural and historical, balneological, and spa tourism so as to test these tourist products, then the experts will propose common marketing activities for advertising this joint product,” she added.

Greece is traditionally among the top three important markets for Bulgaria, and in 2019 Greeks ranked second among foreign tourists who visited Bulgaria. Angelkova stated that over 1.4 million Bulgarians visit Greece annually.

Minister Theoharis stated the importance of tourism as a universal ambassador of friendship, adding that the signing of the programme in this sector will deepen the strategic cooperation between Greece and Bulgaria.

He expressed the hope that the two countries will make joint efforts to improve the crossing of their border control checkpoints. 

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