Greece hails EU for cancelling ‘Turkaegean’ trademark

The European Union Intellectual Property Office (EUIPO) has annulled Turkey’s “Turkaegean” trademark, registered in 2021 by Turkey’s tourism agency.

The trademark had been widely criticised in Greece as an attempt to undermine the country’s longstanding association with the Aegean Sea. Critics accused the government of failing to protect national interests.

The Greek government, along with the Hellenic Industrial Property Organisation (OBI), had petitioned the EUIPO to revoke the trademark, arguing it was harmful to Greek commercial interests and reflected Turkey’s geopolitical aspirations in the region.

“The decision is a vindication of Greek positions,” Greek Development Minister Takis Theodorikakos said. “The government will always assert the country’s rights by using every legal means available.”

The EUIPO’s decision prevents Turkey from using the trademark within the European Union, marking a setback for Turkey’s tourism efforts aimed at European markets.

While Turkey may appeal the ruling, the cancellation is seen as a significant victory for Greece in the ongoing dispute over the Aegean Sea, underscoring the importance of safeguarding national identity and cultural heritage.