Georgia Dimopoulou appointed to lead new GNTO Australia office in Melbourne

The Greek National Tourism Organisation (GNTO) has officially launched its new office in Australia, aiming to strengthen Greece’s presence and national brand in the key local tourism market.

Located within the Consulate General of Greece in Melbourne, the office will serve as a bridge between the two countries, promoting tourism to Greece and showcasing its cultural and natural heritage.

Its initiatives will focus on highlighting lesser-known destinations, thematic travel experiences, and the country’s year-round authenticity.

The GNTO’s Australia office will also work to build partnerships with local tourism professionals and organisations to further position Greece as a sustainable and authentic travel destination.

Georgia Dimopoulou, a seasoned tourism executive with extensive industry experience, has been appointed Head of the GNTO Australia Service to lead the organisation’s efforts in the region.

The Greek Herald first reported the office was close to launching earlier this week.

The years-long delay in reopening the GNTO office in Melbourne had caused deep disappointment within the Greek community, as revealed in a series of reports by The Greek Herald.

The President of the GCM Bill Papastergiadis, had expressed his disappointment with the repeated delays by the Greek government, stressing that despite successive announcements and written assurances, “no substantial progress has been made.”

The Community had offered free space for two years at the Greek Centre, along with staff and logistical support, considering the location ideal and symbolic for promoting Greece. Instead, the Ministry of Tourism decided that the office would be based at the Consulate General of Greece in Melbourne.

Today’s news signifies Athens’ intent to institutionally strengthen its ties with one of the most dynamic Greek communities abroad, giving new substance to the relationship of trust and mutual support that binds it to the diaspora.