Brisbane 2032 Olympics organising committee president, Andrew Liveris, has pledged to offer “affordable” tickets for the Games and ensure that Brisbane residents have guaranteed access to key events, including the opening and closing ceremonies.
In an interview with the ABC, Liveris pointed to the Paris 2024 Olympic Games, where tickets were sold for around 40 euros ($70), as an example of affordable pricing.
He emphasised that the goal is to make tickets accessible for the general public, not just VIPs.
“We will have affordable ticket pricing for the demographic that we care about, which is the citizen that isn’t the elite VIP,” Liveris said.
Liveris also highlighted Brisbane’s intention to ensure families can attend major events, such as the swimming finals, at reasonable prices. He referenced the Sydney 2000 Games as a model for how to allocate tickets to ensure inclusivity.
“One thing Sydney did well, which we will learn from… is making sure that tickets were put to one side for school kids and others,” he said.
Additionally, Liveris expressed his commitment to securing guaranteed spots for Brisbane residents at the opening and closing ceremonies.
“This is not an event for tourists. This is an event for the nation, the state, the region, and the city,” he affirmed.
While high-priced tickets with perks will still be available, the revenue generated will help subsidise more affordable options, which Liveris suggested could range from $30 to $50.
The Brisbane 2032 Games are projected to raise significant revenue, with about a third coming from ticket sales and merchandise. The delivery cost for the Games is expected to be around $5 billion.
Liveris also shared his excitement for the new stadium at Victoria Park, which will enhance both the athlete and fan experience. He noted that the new precinct, featuring an aquatic centre and village, will be a key attraction for visitors.
On the topic of sports for the Games, Liveris mentioned that over a dozen new sports had applied for inclusion, with selection criteria focused on financial viability, gender balance, and global appeal.
“I want revenue because this is a commercial activity. We’re privately funded,” he said.
Brisbane 2032 is expected to announce its official sports lineup in the first half of next year.
Source: ABC News.
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