Tourism from Australia to Greece has shown a strong recovery, with Australian visitors staying longer and spending more than other overseas markets.
In the period from 2019 to 2023, the number of Australian arrivals dropped slightly from 339,000 in 2019 to 289,000 in 2023, but the total receipts increased significantly from €371 million to €460 million.
Australian tourists have the longest average stay, spending more than 12 days in Greece, well above the global average of 7 nights.
Their per capita expenditure in 2023 reached €1,594.4, much higher than other nationalities. Popular destinations include Attica, where many Australian visitors flock to explore.
Greek tourism has also been buoyed by strong performances from other long-haul markets like the US and China, with overall international interest helping restore the country’s tourism sector after pandemic restrictions.
Source: Capital.
